Is your stunning San Diego, California investment property empty? The vacancy rate in the US is now over 6%.
Without a strong property marketing strategy, your occupancy rate will never rise. You'll miss the chance to maximize your owner profitability.
Not sure how to develop a landlord marketing strategy? Read on to discover the tips you need for an effective campaign!
Complete a Rental Analysis
Before planning your marketing strategy, complete a rental analysis. Understanding the current real estate market will ensure you set a fair rental price. Otherwise, you could scare away potential tenants with high rates.
If you set the rental rate too low, you'll lose revenue. Instead, compare your properties to similar listings in San Diego.
Consider hiring a property management company. Leverage their experience and professional resources to complete a rental analysis. They'll ensure you set competitive rates that appeal to local renters.
Highlight Unique Features
What makes your investment property unique? You'll have an easier time finding tenants if your property stands out from others online.
Make a strong first impression by improving the property's curb appeal. You only have one-tenth of a second to impress potential renters. If the property falls apart, they won't schedule a tour.
Hire a landscaper, add a fresh coat of paint to the exterior, and use ambient lighting. Have a professional stage each room. Staged properties can appeal to renters on an emotional level.
Renters can imagine their own belongings in each room. As they picture themselves living there, they could develop an emotional attachment.
After improving the curb appeal and interior, hire a real estate photographer. Professional photos will ensure you make a strong first impression online.
Invest in Rental Property Advertising
Invest in rental property advertising. Use Google Ads to create eye-catching video and animation ads. These ads will appear as San Diego renters search for listings.
Use Facebook Ads to create single image, carousel, or video ads. You can use precise targeting to appear in front of renters.
When someone clicks on an ad, they'll discover your listing. Use compelling call-to-action language to encourage them to apply.
Leverage Social Media
More realtors are using social media to reach homebuyers. You can do the same to market your rental properties.
Create an engaging video tour of the property. Interested renters can determine if the listing meets their needs. Direct them to your online listing to generate applications.
Generate Positive Reviews
Ask your current tenants to share their reviews online. Positive reviews can encourage renters to trust you as a landlord. Share these reviews on social media or on your Google Business listing.
Upgrade Your Property Marketing Game
A comprehensive property marketing strategy can help you reach more renters in San Diego. Use these strategies to generate more applications!
You don't have to apply these tips alone. Instead, hire a property management company that offers landlord marketing services. Leverage their expertise to create more effective campaigns.
Our team at PMI San Diego uses award-winning strategies to increase each owner's profitability. Contact us today for help finding tenants and boosting your occupancy rate!
