According to US News, the best times to visit San Diego, CA are between March and May, as well as September through November. The weather's not too hot, and the rain clouds mostly stay away too.
Naturally, these months will be the peak seasons when tourists visit, so it's no coincidence that your property bookings are high during these times. And while your property isn't empty during off-seasons, you can certainly do better. So read on to find top tips for attracting guests in the off-season for your property in San Diego.
Highlight Year-Round Attractions
Sure, people mostly flock to San Diego during peak seasons for the amazing beach weather. But truthfully, the city has mild weather throughout the year, so outdoor activities are possible even during the off-season.
In addition to the beaches, you should promote attractions like Balboa Park and the San Diego Zoo. Emphasize things that are less crowded in the off-season, such as:
- Hiking
- Biking
- Scenic coastal drives
Make sure to market local events and festivals too. This can help draw in visitors looking to experience San Diego's culture without the high-season crowds.
Offer Special Off-Season Packages
You may already have a peak season pricing strategy in place, but people love deals, so give them something they can't resist during the off-season.
Create tailored deals and packages that attract travelers of all types. For example, you can have:
- Family vacation deals
- Romantic getaway packages
- Discounted rates for longer stays
You can also go beyond that and add value with perks. When visitors see that your packages include things like complimentary breakfasts or free parking, that'll seal the deal.
Have Flexible Booking Policies
One of the best off-season rental tips we have for you is to make bookings flexible.
People are cautious about booking accommodations since they involve large sums of money. But if you offer things like free cancellations or rebooking options, it'll reduce the perceived risks in their heads.
This can encourage last-minute bookings and even attract regional travelers from nearby cities like Los Angeles. Market your property in San Diego as a convenient, short-stay destination for a weekend escape. That, in conjunction with your flexible booking policies, will definitely boost your occupancy rates.
Leverage Social Media and Influencers
Partner with travel or local influencers who can showcase your property during the off-season. They can raise awareness of the benefits of visiting San Diego when it's less crowded.
You can also use your own social media accounts to promote real-time deals. Take pictures and videos to show how peaceful it can be during off-season.
Attracting Guests in the Off-Season Is Doable
Attracting guests in the off-season can seem like a tough feat at times, but that doesn't mean it's impossible.
Southern California has so much to offer, especially San Diego. You just have to use the right seasonal marketing for rentals to entice the right people. And with our expert guest attraction techniques, you can keep bookings steady throughout the year.
Contact us today if you'd like access to prime property management strategies. We've been in the industry for almost two decades and have perfected our approaches.
